Airbnb

Action to attract new hosts. It was made up of a website where users may estimate, with a calculator, how much they'd earn if they posted their homes at Airbnb. Upon ending such calculation, if the future hosts get their posting on the web, Airbnb would give them a coupon with a similar amount to that they'd earn with a one-night lease of their floor or room. Such coupon was auto-generated by the website, allowing the user to choose the shop where to return it.

The website included a strong back-end that allowed the managing of all the coupons, their return, shop enlisting and anti-fraud measures. Once the action ended, it was replicated in several channels and cities, being a case to test success in catching new hosts to the Airbnb platform.

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